Digital Marketing Essentials Course



People expect more information from businesses than ever before. We want to Google you (and find you), and get to know your business in context of your broader digital presence.

We don’t just want to know what you sell, we want to know how your business is different, what you think about the problems your business solves, and how you can make people’s lives easier, simpler, more stylish or more productive.

  • As a business owner, how do you keep up the constant hustle without losing heart?
  • How can you systematise, streamline and automate your marketing as much as possible, without losing your personable approach?
  • What key areas of online marketing do you need to focus on, and – sing hallelujah! – what can you drop and stop worrying about?

Learn the essentials of digital marketing – and what you don’t need to worry about – so you can keep all balls in the air without losing sanity, or sleep.


Social media ninja skills | We look at Facebook and Instagram – what works, what doesn’t, and how you can get better organised so you’re growing your social communities, without spending all day chained to your phone.

Website essentials & SEO Essentials | We look at the essentials of effective website design, what you can do yourself and what’s best to outsource. We also get our SEO skills up to scratch by looking at best practice and SEO essentials to ensure that Google loves your site.

Lead generation | Increase the number of inquiries coming into your business, and make this systematised and routine.

Email essentials | Why email is still king for small businesses and how to get better at it.

Boundaries, self-care and terms & conditions | Your attitude and perspective is your biggest business asset – here’s how to protect it.

Brook McCarthy

Brook McCarthy is a digital marketing trainer and business coach who helps businesses to define their difference and grow their professional reputation, in order to attract (far) more ideal clients.

Brook has 15 years’ experience in digital marketing and online communications and has been self-employed for 10 years.

Over the last seven years of running courses across Australia, Brook has trained and coached hundreds of business owners and entrepreneurs to sharpen their strategy, tighten their focus, magnify their online reach and grow their business.


Sole traders, small business owners, part-time side gig growers, tech start-ups and anyone responsible for marketing in business.

This is a general-level course, suitable for beginners, or for those who are doing #allthethings and can’t see the forest for the trees.

If you’re confused about how your website relates to your social media relates to your email marketing, why your website isn’t ranking, or how you can stand out from the crowd, then come!

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